UTM Builder
Free UTM builder — add UTM parameters to any URL to track campaign traffic in Google Analytics. Use presets or custom values. One-click copy.
UTM parameters are the small tags you add to URLs so you can see in Google Analytics exactly which campaign, channel, or piece of content drove traffic to your site. Without them, most of your traffic shows up as "direct" and you have no idea what is working.
Enter your destination URL and fill in the campaign source, medium, campaign name, and optionally the content and term fields. The tool generates the tagged URL immediately, ready to copy and use in your email newsletter, social post, ad, or any other channel.
If you are running a marketing campaign across multiple channels, generate a unique UTM link for each one. That way you can see directly in Analytics which channel drove the most clicks, conversions, and revenue.
Frequently Asked Questions
- What are the most important UTM parameters?
Source (where the traffic comes from, like
- Do UTM parameters affect my search rankings?
UTM parameters should not directly affect SEO. Google and other search engines generally ignore them for ranking purposes, though you may want to set canonical tags to prevent duplicate content issues if UTM URLs get indexed.
- Should I use uppercase or lowercase in UTM values?
Always use lowercase. Google Analytics treats
- Is there a free UTM builder?
Yes. This UTM builder is completely free. Enter your URL and campaign parameters (source, medium, campaign, term, content) and get a tracking URL ready to copy and use. No account required.
- What are UTM parameters and why do they matter?
UTM parameters are tags added to URLs to identify traffic sources in Google Analytics. They tell you where your website visitors came from — which campaign, channel, or specific link. Without UTM tags, GA4 shows traffic as
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